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How Optimization Can Save the World | Jeff Giddens | TEDxACU

In his work at NextAfter with organizations such as Feed the Children, Dallas Theological Seminary, Prison Fellowship International, and CaringBridge, Jeff helps nonprofits optimize their networking and fundraising efforts through rigorous testing and innovation. His TEDxACU talk reveals how you experience optimization every day without even realizing it and explains how nonprofits can learn from retailers to optimize their fundraising by convincing people to do more good rather than buy more stuff. In his work at NextAfter with organizations such as Feed the Children, Dallas Theological Seminary, Prison Fellowship International, and CaringBridge, Jeff helps nonprofits optimize their networking and fundraising efforts through rigorous testing and innovation. Jeff’s TEDxACU talk will reveal how you experience optimization every day without even realizing it and explain how nonprofits can learn from retailers to optimize their fundraising by convincing people to do more good rather than buy more stuff. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx