Autonomous Driving. What business case will prevail? скачать в хорошем качестве

Autonomous Driving. What business case will prevail?

However, autonomous driving is likely to be introduced by installments. That’s because “the degree of autonomy can be scaled”, says Shapiro. By which he means that it doesn’t immediately have to be the fully-autonomous vehicle for everyone: “People will have the opportunity to buy cars at varying levels of autonomy.” A bit like smartphones and apps, where the basis for the technology is already in place at the time of purchase. It is the customer who decides whether and when to enable individual features. Because the autonomous vehicle of tomorrow is software-defined, and therefore not static in terms of its equipment – updates and upgrades can repeatedly change the functions the car offers. But that also means the software will be more important than the hardware, bringing with it the prospect of a shift in the vehicle value chain share – towards software and the electric-electronic architecture. Suppliers becoming partners It’s fair to say that this changes some things within the industry too: Product lifecycles and development cycles, the relationship between supplier and manufacturer, and the value chain. Whether the term “supplier” will continue to apply at all is a fair question, Shapiro says: “Autonomous vehicles are continuously being updated, and for that reason we are never finished with the software we develop. We will improve it permanently and offer software updates.” He sees that as changing the relationship with the manufacturer even further in the direction of partnership. Dannemann comments that we will then no longer see cars entering the market with certain functions and being replaced by the next-generation model after five years. The car will be updated and repeatedly upgraded over its entire lifetime. “We will thus see a clear change in the value chain in the industry of the future.” Regulation as driver When this future begins is heavily dependent on the legislation. “Regulation is one of the most important drivers. It needs to change and it will change, so that we can bring in this technology,” says Thomas. “For that to happen, we need to prove to the authorities that it is several times safer than the average human driver.” And he adds that greater safety is also one of the advantages that will ultimately convince consumers. In urban areas, in particular, there is great potential in that regard: “Unlike people, autonomous vehicles are never tired, never on the phone.” And they also score well for efficiency and saving resources. “In future, one autonomous vehicle is set to replace eight to ten private cars, which currently spend the day parked up somewhere after the drive to work,” says Thomas. Most autonomous vehicles will also be electric, and the car’s artificial intelligence (AI) will drive it with greater energy efficiency than a person can. The prospect of smoother, safer, and more efficient mobility will be worth something to people – that’s the hope in the automotive sector. “The user experience will be the big differentiating feature – and the point where customers are prepared to pay for these new services,” says Dannemann. “In the past, people were proud of driving themselves. The next generation will be proud of being driven.” ▶▶ SUBSCRIBE NOW // JETZT ABONNIEREN!    / @iaamobility   ▶ LinkedIn:   / iaashow   ▶ TikTok:   / iaamobility   ▶ Facebook:   / iaamobility   ▶ Instagram:   / iaamobility   ▶ Twitter:   / iaamobility   ▶▶ The IAA MOBILITY 2023 takes place from 5th to 10th September to show you the latest trends in mobility!