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Valerie Singleton introduces a John Watkinson report on generic groceries, products with "no fuss" packaging, that sell at prices cheaper than supermarket "own label" brands. Currently, generics account for less than 1% of grocery sales in Britain, but they've already proved to be extremely popular in the United States, and with Britain in the midst of a recession, and more and more lines of generic products coming onto the market - is generic the future? Clip taken from The Money Programme, originally broadcast on BBC Two, 21 February, 1982. You have now entered the BBC Archive, a time machine that will transport you back to the golden age of TV to educate, entertain and enlighten you with classic clips from the BBC vaults. Make sure you subscribe so that you never miss a single stop on our amazing journey through the BBC Archive - https://www.youtube.com/c/BBCArchive?... You can also dive into plenty more BBC Archive on our website - https://www.bbc.co.uk/archive