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➢ Subscribe: / @smartstayshow 0:00 – From Teacher to Short-Term Rental Host 0:34 – Jason’s Intro and Smart Stay Mission 1:52 – Meeting Colleen & Beverly Event Story 2:54 – The Podcast Episode That Changed Everything 5:20 – Trading 9–5 for Freedom and Family Time 6:16 – What Is Hereford Place Hospitality? 7:39 – From “Kicking and Screaming” to Running 90% of the Business 10:03 – Fears About Masterminds and “Too Good to Be True” 15:01 – How They Chose Their Mastermind & Got Value From It 19:07 – Nine Months to the First Client (and Then to Ten Doors) 24:29 – Retiring From Teaching and Owning a New Identity 28:38 – The Owners They Attract and Love Working With 32:05 – Cleaners and Local Teams as Secret Referral Engines 34:17 – Building a Business With Your Spouse 39:13 – Why Colleen Is Passionate About ADA-Friendly Stays 44:27 – Advice to Anyone Starting Their “Next Chapter” What happens when a lifelong teacher realizes the classroom isn’t the only place she can make an impact? Today we sit down with Colleen Coale, co-founder of Hurford Place Hospitality, to unpack her journey from elementary school teacher to running 90% of a fast-growing short-term rental management company in Pennsylvania’s Pocono Mountains. Colleen shares the mindset shift that moved her from “I’m just a teacher” to confident business owner, how joining a mastermind changed everything, and why it took nine months of persistence to land her very first client. We dig into how community and education fueled her growth from one property to ten, what it’s really like building a values-driven business alongside her husband, and the deeply personal motivation behind her mission to create inclusive, ADA-friendly vacation homes. This is a candid conversation about identity, grit, and redefining success—on your own terms. Things we discussed in this episode: Colleen’s shift from elementary school teacher to STR business owner.Jason’s own “chapter two” from media to short‑term rentals.What Hereford Place Hospitality does in the Poconos market.Colleen’s early doubts about masterminds and STR education costs.How the mastermind community provided support and first leads.The long ramp-up: nine months to their first management client.Their “ideal” owners: nervous, first‑time buyers who need guidance.Cleaners and local teams as major referral sources.The realities of building a business with a spouse.Colleen’s mission to create ADA‑friendly, accessible vacation homes. Get in touch with COLLEEN: Facebook - https://www.facebook.com/profile.php?... Website - https://hurfordplacehospitality.com/ #SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #ShortTermRentals #AirbnbHost #STRBusiness #FemaleFounders #CareerPivot #HospitalityBusiness #MastermindGroup #AccessibleTravel #ADAFriendly ***** Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide. Get in Touch With Us: 🌐 SmartStay Show - https://www.smartstayshow.com/ 📸 Instagram - / smartstayshow ***** 🌐 SmartStay Coaching - https://www.smartstaycoaching.com/ 📸 Instagram - / smartstaycoaching ***** 🌐 Prideaway Stays - https://prideawaystays.com/ 📸 Instagram - / prideawaystays 💼 LinkedIn - / prideaway-stays ***** 🌐 Straightforward Short-Term Rentals - https://www.straightforwardstrs.com/ 💼 Jason Muth on LinkedIn - / jasonmuth 💼 Rory Gill on LinkedIn - / rorygill This podcast and these show notes are not legal advice, but we hope you find both entertaining and informative. AND PLEASE... 🚨 DON'T CLICK THIS LINK!! 🚨 - https://bit.ly/3rh6hdb