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Join us as we speak with Timon Ruban on starting and scaling a tech startup where humans are the highest cost by far. Err, make that investment, because Timon recognizes that true leadership requires training your employees not just on the job, but training them to speak up and be confident in representing ideas and values. Now that Luminovo has enjoyed success in Europe, they are expanding to North America, and Timon has been spending his time in New York hiring a new team for expansion! New jobs, new tech, and new customers abound! Chapters 00:00 Producer Paul's Pick 00:53 Luminovo 03:42 LLM or "AI" Nomenclature 08:34 Streamlining the Quoting Process 12:08 Adapting to Market Needs and Customer Feedback 14:52 Navigating Supplier Relationships 17:48 Challenges in PCB Pricing 19:35 Growth in the U.S. Market 24:05 Scaling Strategies and Hiring Teams 26:20 Curating Company Culture 29:48 Producer Paul Plots... 34:35 Future Plans and Trade Shows