Last-Minute Deals: Why MakeMyTrip Fans Hold Out for Discounts скачать в хорошем качестве

Last-Minute Deals: Why MakeMyTrip Fans Hold Out for Discounts

How can travel brands turn mobile behaviour into long-term growth? Abhishek Bhasin, VP at MakeMyTrip, reveals how India’s leading travel platform is reshaping customer engagement — from real-time pricing nudges to loyalty-driven personalization that powers retention and lifetime value (LTV). Far from conventional wisdom, he shares how last-minute booking habits, platform-specific advertising, and a mobile-first mindset create a competitive edge global players often underestimate. 🔑 Key Insights: Real-time analytics that convert customer intent into action. Pricing nudges that grow loyalty instead of eroding margin. Behavioural shifts like last-minute bookings that redefine strategy. Why mobile is both a growth engine and a brand equity driver. For senior leaders in travel, ecommerce, and digital strategy, this is a rare inside look at balancing scale, loyalty, and brand equity in one of the world’s fastest-growing markets. 👉 For more executive-level insights from global travel and ecommerce leaders: https://digitaltravelapac.wbresearch.... #TravelLeadership #EcommerceStrategy #CustomerLoyalty #MakeMyTrip #DigitalTransformation