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How Birkenstock Became A Cult Classic

Birkenstock sandals have withstood decades of passing fashion fads. Since the 1960s they have adorned the feet of hippies, models, moms, dads and even Gen Z. Birkenstock's success relates to its selectivity in the market. In 2016 it chose to remove its products from the biggest retailer in the world, Amazon. The brand has even found a place in the world of high fashion and turned down collaborations with streetwear giant Supreme. Whether it's a counterculture statement or a modern day fashion staple, heres why Birkenstocks never go out of style. » Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #MillennialMoney How Birkenstock Became A Cult Classic