'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing скачать в хорошем качестве

'You're Too Focused on Content' And Other Reasons Your Biz Isn't Growing

Hero Packaging founder Anaita Sarkar joins Jasmine Garnsworthy on the Female Founder World podcast! Anaita started her first eComm brand in 2018, but when she realized how much plastic waste it was producing, she knew there had to be a better way. That insight led to Hero Packaging, a zero-waste mailer company that’s now sold over 20 million compostable mailers to more than 40,000 customers globally. In this episode, Anaita breaks down: ✅ The waitlist strategy that got her thousands of early orders ✅ What most founders are missing by focusing too much on content ✅ How small businesses are reacting to today’s economic uncertainty ✅ Her playbook for building a product that solves a real problem Whether you’re running a CPG brand, scaling a Shopify store, or dreaming of your next big idea—this one’s packed with practical advice. 🎧 Listen to the full episode now and don’t forget to subscribe! 📌 LINKS 💸 Get 25% OFF your first VistaPrint order with code FFW25: https://www.vistaprint.com 💌 Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com ✨ Become a Business Bestie subscriber: https://bestie.femalefounderworld.com 📦 Check out Hero Packaging: https://heropackaging.co Chapters: 00:00 Intro 01:03 How Hero Packaging Was Born 06:04 Why B2B Sales Changed Everything 07:25 Her Marketing Strategy That Actually Works 09:40 How Founders Should Make Decisions 13:30 Running a Business in 2025 and Beyond 16:16 SEO Tips for Founders 24:20 Creating Content That Converts 29:24 Preparing for a Recession 32:48 Tools, Books & Resources She Loves #FemaleFounderWorld #AnaitaSarkar #HeroPackaging #SustainableBusiness #FounderAdvice #SmallBusinessTips #eCommerceStrategy #ZeroWastePackaging #WaitlistStrategy #StartupMarketing