Why Meal Kit Companies Are Struggling to Keep Customers & The Future of Food Delivery скачать в хорошем качестве

Why Meal Kit Companies Are Struggling to Keep Customers & The Future of Food Delivery

Meal kits were supposed to change how we cook at home. Companies like HelloFresh, Blue Apron, and Home Chef promised fresh ingredients and easy recipes delivered to your door. But after explosive early growth, the model is collapsing — nearly 90% of customers cancel within a year. In this video, we explore why meal kits are failing in the U.S., how pre-made meals like Factor are stepping in, and why emerging markets like India, Kenya, and South Africa are rewriting the rules of food delivery. We'll look at Kune, a Kenyan startup that raised $1 million but shut down within a year, and spotlight innovative approaches to affordable food delivery that are gaining traction in Africa and Asia. 🔍 Chapters: 0:00 The Promise of Meal Kits 0:34 What Went Wrong 1:17 Enter Pre-Made Meals 1:39 The Emerging Market Story 2:21 Case Study: Kune (Kenya) 3:36 Designing for Local Realities 4:03 The Future of Food Delivery 🎯 Topics covered: Meal kit business model Why customers quit meal subscriptions Pre-made meal delivery trends Food delivery in emerging markets Kune Kenya failure case study Affordable food innovation Disclaimer: All third-party footage and images used in this video are the property of their respective owners and are used here under fair use for commentary, criticism, and educational purposes. We do not claim ownership of any copyrighted material. #hellofresh #mealkit #wsj #farm2feast #food #ubereats #kenya #southafrica #india #indonesia 📌 Subscribe for deep dives into food, business, and emerging markets.