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Sketching, designing, sewing, stitching and prototyping, to perfection. These are just a few of the steps needed to create Italian luxury pieces. Our local supply chain is excellent at doing it. But unlike their beautiful pieces, their voices are often unknown. This is why we launched M.A.D.E., Made in Italy, Made Perfectly, our campaign aimed at turning the spotlight on the artisans’ faces, materials and working environments, paying tribute and telling the stories of these unsung heroes, their expertise and their fundamental work behind the scenes. Launched officially at the Ministry of Enterprises and Made in Italy, in Rome by our Chairman and Founder Renzo Rosso, M.A.D.E. will be communicated on OTB’s platforms, and culminate on the National Made in Italy Day on April 15. #MadeInItalyMadePerfectly #MADEinItaly #OTBGroup #renzorosso #otb