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Indian Vanilla Initiative

Under the leadership of Dr.R.Mahendran, one of the pioneers of Vanilla in India with two decades of experience in Vanilla Cultivation and Processing, the Initiative meticulously oversees Vanilla cultivation successfully through sustainable methods. Under Indian Vanilla Initiative, small and large farmers cultivate Vanilla through contract farming tie-ups making use of the group’s own improved cultivation techniques. The Initiative ensures 100 % buy back at the farm gate from the growers with prices in tune with the market and the assurance of a Minimum Support Price.