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In this episode of 'This is F'ing Hard,' host Lloyd Stokes is joined by Ryan Fagan, Sales Director at Sweep. They discuss the origins of the podcast, focusing on the significant challenges and hardships faced by early-stage technology companies. Ryan shares his professional journey through various roles at Ex-Peakon, Workday, Normative.io, and now Sweep. The conversation covers the evolving nature of sales roles, the importance of a strong performance culture, and strategies for balancing personal and professional life. Tune in for insights on scaling businesses and the impact of AI on sales teams. 00:00 Introduction to the Podcast 01:26 Guest Introduction: Ryan Fagan 02:08 Ryan's Career Journey 05:47 Early Influences and Family Background 16:27 Balancing Work and Family Life 18:46 Challenges in Early Stage Startups 24:05 Hiring for Growth and Expertise 27:03 Balancing Industry Experience and Sales Skills 27:38 Challenges in Hiring for Sustainability Sales 28:41 Building a Performance Culture 30:53 Feedback Mechanisms and Learning from Failure 36:15 The Importance of Trust and Healthy Conflict 39:26 Finding Balance and Personal Well-being 45:38 The Future of Go-to-Market Teams 50:12 Concluding Thoughts and Gratitude