Test your Business Model Canvas: the Customer Interview скачать в хорошем качестве

Test your Business Model Canvas: the Customer Interview

The Customer Interview (part of Customer Discovery) is used to test a number of the hypotheses in your business model canvas (and value proposition canvas) including hypotheses for the value proposition, the customer relationship, Channels and Revenue Source. This video summarizes some tactics to consider in preparing for your customer interviews. Business model validation (and specifically the business model canvas test) is the reason for filling out a business model canvas in the first place. One challenge with the customer interview is: beware of confirmation bias - it's important to keep your mind open to the idea that you may have a business model hypothesis that is not be correct. Another tactic: organize your customer interviews so that first you are asking about the customer perspective - not you solution. In other words, focus first on the job to be done, and both the pain relief and the gain the customer is seeking. I'd also suggest having the founders be the ones doing the customer interviews. This is not something you want to outsource. That will help the founding team learn faster if the customer feedback is coming directly to the team. And finally, do the customer interviews as a team of 2 - so one person can take notes, but also so that you have two pairs of ears listening to what customers say. The two of you may pick up different nuances.