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In this episode of the Know Your Why podcast, host Jason Balara speaks with Henry Yoshida, CEO and co-founder of Rocket Dollar, about how self-directed IRAs are transforming the way people invest for retirement. Henry shares his journey from a corporate role at Merrill Lynch to becoming an entrepreneur, highlighting how he built Rocket Dollar to help individuals unlock their retirement funds for alternative investments like real estate, startups, and private equity. The conversation explores the growing importance of financial literacy, the mindset needed to pursue entrepreneurship, and the tax advantages of diversifying beyond traditional retirement accounts. Henry also discusses his personal “why” — empowering people to take control of their financial futures and create lasting financial freedom. Key Highlights: Henry transitioned from a corporate finance career to launching his own business. Rocket Dollar enables investors to use retirement funds for alternative investments. Self-directed IRAs and Solo 401(k)s provide flexibility beyond traditional stock portfolios. Alternative assets like real estate, startups, and private equity offer new opportunities for growth. Understanding potential risks helps reduce fear when stepping into entrepreneurship. Financial literacy and education are key to smarter investment decisions. Diversification can help protect against market volatility dominated by a few major companies. Tax advantages make self-directed retirement investing a powerful wealth-building strategy. Empowering individuals to take control of their money is central to Rocket Dollar’s mission. The future of investing will prioritize access, personalization, and control. Henry Yoshida’s story is a testament to the power of taking risks and redefining what’s possible in personal finance. By challenging traditional investment norms and creating new paths for financial independence, Henry reminds us that real freedom starts with understanding — and owning — your money decisions. This episode will inspire you to think bigger about your retirement strategy and how to make your capital truly work for you. Chapters: 00:00 The Importance of Long-Term Investment Strategies 01:24 Henry Yoshida's Entrepreneurial Journey 06:00 The Risks and Rewards of Entrepreneurship 12:33 Understanding Self-Directed IRAs 14:02 The Rise of Alternative Investments 23:01 Aligning Retirement Funds with Long-Term Investments 25:56 Long-Term Investment Strategies 32:31 The Role of Self-Directed IRAs 36:47 Diversification Beyond Traditional Investments 45:22 The Entrepreneurial Journey and Personal Motivation Get in touch with Henry: Phone: 855-762-5383 Website: https://www.rocketdollar.com/ / fitfinancehenry / rocket401k / henryyoshida / rocketdollar Stream the Know Your Why Podcast on the go: Spotify: https://spoti.fi/3WqcdBd ApplePodcasts: https://apple.co/3PLG2Zi If you want to know more about Dr. Jason Balara and the Know your Why Podcast: https://linktr.ee/jasonbalara Audio Track: Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Artist: http://audionautix.com/