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In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road! From zooming in on their target market to turning their business model around through signing their first commercial deals and re-modeling key positions in the team, there's A TON to learn from the MembrIon crew. They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best! (As always, if this is of value to you, make sure to subscribe.) More #water insights? Connect with me on Linkedin: / antoinewalter1 #️⃣ All the Links Mentioned in this Video #️⃣ MembrIon's Website: https://membrion.com/ PureTerra Ventures' Website: https://pureterra.com/ My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-ra... Value Driven / Crisis Driven: https://dww.show/how-long-will-it-tak... 🎙️ PODCAST 🎙️ Website: https://dww.show/podcast/ Smartlink: https://smartlink.ausha.co/dont-waste... 👋 SOCIAL MEDIA 👋 LinkedIn: / antoinewalter1 Instagram: / dwwpodcast Twitter: / antoinewalter7 Facebook: / dontwastewaterpodcast 🙋 QUESTION: What would you like me to cover next? ⏰ TIME CODES ⏰ 00:00 MembrIon's Growth Story 03:42 Embracing the Journey 10:49 Gathering a Crew 17:10 Product Market Fit 21:34 Market Adoption 27:24 Business Model Pivot 34:13 The First Order 40:04 Ramping Up 48:42 Series C 51:01 2030 54:40 Epilogue MUSIC: 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Veridis Quo by Daft Punk, https://lickd.lnk.to/gBaMBzID!Antoine... License ID: JpQPO0jKZoy If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/e79dc0143ee843... 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Trouble (Instrumental) by Coldplay, https://t.lickd.co/aZ2NVDvRv2z License ID: MRjzlDAY3Qe If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/e79dc0143ee843... 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. IDGAF (Instrumental) by Dua Lipa, https://t.lickd.co/oMO8Mz1mqV7 License ID: znENZPpvEq9 If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/e79dc0143ee843... 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Yellow (Instrumental) by Coldplay, https://t.lickd.co/4J0Mjl3wQBY License ID: 8nw1XbqKod2 If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/e79dc0143ee843...