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The Technology Trap in Franchising

New technology should improve performance — not create confusion. In this episode of Franchise Blind Spot™, we unpack one of the most common and costly mistakes in franchising: technology rollouts that create operational disruption instead of operational excellence. From POS systems and CRMs to reporting dashboards and required vendor platforms, franchisors often implement new systems with good intentions. But without proper evaluation and alignment, those decisions can lead to: • Franchisee resistance and trust erosion • Increased labor and training costs • Workflow bottlenecks • Margin compression • Brand-wide inconsistency Hosted by April Porter — Top Ten Woman in Franchising, attorney, and former multi-unit franchisee who scaled to four locations in under three years — this tactical session dives into the strategic ripple effects of system-wide technology changes. In this episode, you’ll learn: ✔ How to evaluate technology decisions before rollout ✔ The hidden costs franchisors often fail to calculate ✔ What franchisee pushback is really signaling ✔ How to implement new systems without damaging performance or culture ✔ Why operational alignment matters more than software features Franchise Blind Spot™ is a bi-weekly, no-fluff, expert-led discussion designed to strengthen franchise brands through transparent, tactical conversations. If you’re a franchisor, franchise executive, or multi-unit operator navigating growth and systems decisions — this episode is for you.