30% of leads from this content strategy скачать в хорошем качестве

30% of leads from this content strategy

In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory). Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore. Here’s what you’ll learn in this episode: 0:00 - Intro 00:40 - Pete’s content strategy and philosophy 11:47 - Create content so good people would pay for it 18:53 - How to measure content 24:15 - How to maintain content consistency and momentum 29:02 - Pete’s LinkedIn playbook & learnings 47:57 - The B2B content trends Pete is most excited about __ Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry. To learn more, go to https://hatch.fm.