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Book a call to work with me on your email marketing: https://calendly.com/nick-4ko/30min Website: graystonecopywriting.ca Free Campaign Calendar Ideas Doc: https://docs.google.com/document/d/1q... How to create a monthly email campaign calendar (for ecommerce) Most DTC brands either don’t email enough… or they blast discounts until engagement drops and margins get cooked. In this video, I show you the exact framework I use to build a monthly email campaign calendar that drives revenue without turning your brand into a discount machine. You’ll learn: The 3-part model I use to plan campaigns (so every send has a purpose) How many promo emails you should send per month The ideal weekly sending cadence for DTC brands (and why) 19 topics you can rotate through so you never run out of ideas A live walkthrough of building a calendar step-by-step 00:02 Intro – How to build a monthly email campaign calendar 00:30 Why most e-commerce email calendars don’t work 01:04 The simple framework I use to plan campaigns 01:20 Non-negotiables: drops, deadlines, and fixed dates 01:52 Promo timing & how often to run sales 03:30 Revenue-priming emails (what to send between promos) 05:37 Email frequency, engagement, and deliverability 08:38 Live example: Building a real campaign calendar 17:21 Free resource + next steps Book a call to work with me on your email marketing: https://calendly.com/nick-4ko/30min