Are PTs Ignoring a Massive Revenue Stream? скачать в хорошем качестве

Are PTs Ignoring a Massive Revenue Stream?

Are PTs Leaving Money on the Table? In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. It starts with Jimmy testing live selling premium recovery devices through Amazon Live. But it quickly turns into a bigger conversation: • Are PTs avoiding affiliate revenue because it feels “salesy”? • Are we spending $100K on conference booths while ignoring attention 11.99 months of the year? • Could live shopping become a legitimate revenue stream for physical therapists? • Does personality matter more than originality? • Is attention the real asset in modern healthcare? This isn’t about selling out. It’s about understanding the shift happening in business: Attention → Trust → Revenue If you don’t build attention, someone else will. What We Covered ???? Live Selling & Amazon Live • Why Amazon is begging creators to go live • Why doing it “badly” costs nothing • Why reps matter more than polish • How PT authority changes the equation???? Affiliate Income for PTs • Are you recommending products anyway? • Why not monetize ethically? • The Dr. Samantha Smith model: courses + affiliates + virtual visits • Where affiliate income fits into clinic strategy???? Personality ＞ Original Ideas You don’t need to reinvent the wheel. You need to build your version of it. Tony breaks down: • Why copying structure isn’t copying value • Why pushing through “The Dip” matters • Why most people quit too early???? The $100K Booth Problem Spending six figures at conferences… For 48 hours of exposure. Meanwhile: • Brands like Rehab 2 Perform and the Prehab Guys build attention year-round. • They show up consistently. • They don’t rely on one event.???? The Bigger Question What if the future of PT looks more like: • MrBeast • Ryan Serhant • Or a media-first brand Instead of: • Waiting for referrals • Fighting reimbursement • Hoping the booth traffic convertsKey Takeaways • The value isn’t in your hands. It’s in taking action. • Nobody sees your early bad reps. • Attention compounds. • Personality is the differentiator. • If you already recommend products, affiliate revenue isn’t unethical — it’s efficient. • Selling before trust breaks the spell. • But avoiding monetization entirely leaves opportunity on the table.