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Google is introducing snapchat-like Stories feature to the Google Search Results page on mobile devices. Some stories are best told with text while others are best expressed through images and videos. On mobile devices, users browse lots of articles, but engage with few in-depth. Images, videos and graphics help publishers to get their readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information. AMP stories are built on the technical infrastructure of AMP to provide a fast, beautiful experience on the mobile web. Just like any web page, a publisher hosts an AMP story HTML page on their site and can link to it from any other part of their site to drive discovery. And, as with all content in the AMP ecosystem, discovery platforms can employ techniques like pre-renderable pages, optimized video loading and caching to optimize delivery to the end user. AMP stories aim to make the production of stories as easy as possible from a technical perspective. The format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content. AMP stories are available for everyone to try on their websites. As part of the AMP Project, the AMP story format is free and open for anyone to use. Few publishers such as CNN, Mashable and The Washington Post have already started using the AMP Stories. Also, starting today, you can see AMP stories on Google Search. To try it out, search for publisher names (e.g CNN ) within g.co/ampstories using your mobile browser. At a later point, Google plans to bring AMP stories to more products across Google, and expand the ways they appear in Google Search. Also Google is bringing the power of AMP to email through the Gmail Developer Preview of "AMP for Email." This new spec will be a powerful way for developers to create more engaging, interactive, and actionable email experiences. For example, imagine you could complete tasks directly in email. With AMP for Email, you’ll be able to quickly take actions like submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message. Many people rely on email for information about flights, events, news, purchases and beyond—more than 270 billion emails are sent each day! AMP for Email will also make it possible for information to easily kept up-to-date, so emails never get stale and the content is accurate when a user looks at it. Companies like Pinterest, Booking.com and Doodle are developing new experiences for consumers using AMP for Email News Sources: https://developers.googleblog.com/201... https://www.blog.google/products/g-su... **************************************************************** Amazon: https://www.amazon.com/shop/rajamanic... Twitter: / rajamanickam_a LinkedIn: / qualitypoint ****************************************************************