B2SMB SaaS philosophy Lab: Simplicity vs Options скачать в хорошем качестве

B2SMB SaaS philosophy Lab: Simplicity vs Options

We built space programs on pocket calculators. Today, simple apps need tutorials for basic features. Join our experts as they explore why software keeps getting more complex while becoming less useful. From interfaces with 47 menu options (when users need 3) to over-engineered systems for simple problems, complexity addiction is killing user experience. What You'll Learn: Why teams choose complex solutions when simple ones work better The hidden costs of feature creep and over-engineering How to build the discipline to say “no” to unnecessary complexity Real examples from bootstrapping to $1.8m without funding Why It Is Important: Complexity is not just a UX problem, it is a business problem. For B2SMB SaaS, every extra feature, toggle, and workflow makes your product harder to adopt, more expensive to support, and easier to churn away from. Agencies and small business customers do not have time for tools that require training, consultants, and long onboarding. They choose products that solve a clear job quickly and reliably. This session will show why simplicity is a strategic advantage in B2SMB SaaS, how to recognize when your product is drifting into “options for the sake of options,” and how a disciplined focus on less can unlock higher activation, better retention, and more profitable growth.