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Setting goals for the year ahead can feel overwhelming—especially in fundraising and nonprofit leadership, where everything is interconnected and the work rarely moves in straight lines. In this episode, Keith Greer shares a calmer, research-backed way to think about goal setting—one that supports your ambition instead of adding more pressure. Drawing on evidence-based goal-setting research and his own experience, Keith walks through why most goal setting fails, what actually helps people follow through, and how to design goals that can hold up in real life. You’ll hear: Why traditional goal setting often breaks down by March How to shift from goals as pressure to goals as support What makes a goal durable in complex, relational work like fundraising A high-level walk-through of the Big Goal Worksheet, a practical tool designed to help you clarify focus, anticipate obstacles, and notice progress sooner Keith also introduces the Big Goal Coach, an AI-powered thinking partner built to help fundraisers and nonprofit leaders work through their goals with clarity and honesty—without rushing or outsourcing judgment. 🎁 Free Gift You can download the Big Goal Worksheets for free here: 👉 https://podcast.letstalkfundraising.c... For a limited time in January, you’ll also get free access to the Big Goal Coach when you sign up for the worksheets. Whether you’re feeling stuck, overwhelmed, or simply unsure where to begin, this episode offers a steadier way to approach the year ahead—one clear goal at a time. If this video is helpful, consider subscribing to the channel and sharing it with a colleague or friend who might benefit from a calmer approach to goal setting.