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Why is vegan food harder to find in supermarkets now? 😭 In today’s video, I’m diving into the big shift in how vegan food is marketed and sold, using Marks & Spencer as a key example. From moving vegan products into the meat and dairy aisles to rebranding with non-vegan-friendly packaging, supermarkets are changing the way they sell plant-based foods—and it’s leaving many of us feeling frustrated and confused. But is there a method to the madness? Let’s discuss the pros and cons, the stats, and what this means for veganism moving forward. We’ll chat about: How supermarkets like M&S are hiding vegan options throughout the store. Why plant-based food labels are moving away from “vegan” branding. Whether these changes are actually helping flexitarians or just making vegans’ lives harder. What this shift tells us about the future of veganism and consumer behavior. 💚 Mentioned Topics: Marks & Spencer’s strategy with plant-based products. How Sainsbury’s and other supermarkets are following suit. Why the term “vegan” can sometimes be off-putting to non-vegans. The struggles of finding vegan sausages, tofu, and other staples in stores. Do you think this strategy makes sense? Or is it isolating vegans and creating more confusion? Share your thoughts in the comments—I’d love to hear them! weekly newsletter: https://veganbeautygirl.substack.com/ follow me on... insta: www.instagram.com/veganbeautygirl tiktok: www.tiktok.com/@veganbeautygirl wanna work together? email: [email protected]