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When it comes to urgent care profitability, getting patients in the door is only half the battle. Getting paid is the part no one likes to talk about, but it is where many clinics quietly bleed revenue. In this episode of Walk-Ins, Nick and Michael sit down with Guy Bergman and Ed Sherlock from Inbox Health, a platform built to modernize patient billing and remove friction from one of urgent care’s biggest pain points. With decades of combined experience across urgent care, health IT, and revenue cycle management, Guy and Ed break down why patient payments now account for as much as 20 to 30 percent of urgent care revenue and why most clinics are leaving a large chunk of that money on the table. The conversation dives into what really causes billing breakdowns, how front desk pressure and poor communication fuel one-star reviews, and why relying solely on an EMR to collect patient balances is no longer enough. From digital-first billing and self-service payment plans to AI-powered billing support and real-time analytics, this episode is a masterclass on how urgent cares can shorten collection timelines, cut call volume, and improve patient satisfaction without adding more stress to already overworked teams. 🔍 In This Episode, You’ll Learn: 💸 Why patient responsibility now makes up a critical share of urgent care revenue 📉 How unclear billing creates negative reviews, unpaid balances, and front desk burnout 📲 How digital-first billing reduces paper statements, call volume, and payment delays ⏱️ What an 8-day average payment velocity looks like in the real world 🤖 How AI agents and self-service billing tools reduce repetitive patient questions 🏥 Why improving the financial experience is essential to urgent care brand loyalty 🧠 About Our Guests: Guy Bergman has spent over a decade in healthcare, including nearly six years working directly with urgent care clinics nationwide. Now at Inbox Health, Guy helps urgent care groups modernize their patient billing experience and collect every dollar they are owed. Originally from Cleveland, Ohio, Guy still calls it home! Ed Sherlock is the SVP of Sales at Inbox Health with more than 15 years of experience in health IT and revenue cycle management. He previously spent seven years at athenahealth and brings deep expertise in helping healthcare organizations streamline billing operations and improve financial performance. Ed is also known for getting out of his comfort zone, including getting married in Turkey. 🔗 Resources & Mentions: Learn more about Inbox Health → https://www.inboxhealth.com Connect with Inbox Health on LinkedIn → / inboxhealth Connect with Guy on LinkedIn → / guy-bergman-9a92a5a0 Connect with Ed on LinkedIn → / edward-thomas-sherlock Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQj...