Unlocking Long-Term Growth with Everflow Customer Value скачать в хорошем качестве

Unlocking Long-Term Growth with Everflow Customer Value

In this video, Kristen Bell (Product Marketing Manager) and Julien Mouyal (Product Manager) introduce Customer Value, a powerful new Everflow feature designed to help you track and reward the entire customer journey—not just the initial conversion. What is Customer Value? Most affiliate platforms focus on a single payout for a single action. Everflow’s Customer Value feature allows you to: Pay for Quality, Not Quantity: Identify your highest-performing affiliates based on the lifetime value (LTV) of the customers they bring in. Track Beyond the Conversion: Measure multiple events, recurring subscriptions, and in-app behaviors over time. Build Smarter Payout Logic: Create multi-conditional structures to reward specific, high-value customer actions automatically. In This Video: Introduction to Customer Value: Why we built it and how it solves the problem of overpaying for low-quality traffic. Real-World Use Cases: iGaming: Rewarding affiliates when players reach a certain level or exceed a deposit threshold. Trading Platforms: Incentivizing account funding within the first 30 days. Agencies/Subscription Services: Basing payouts on the 3rd charge or long-term retention. Live Platform Demo: A step-by-step walkthrough on how to: Set up Custom Data Points (e.g., user level, geo, or deposit amount). Configure Payout and Revenue Rules. Analyze the Conversion Events Report to see your ROI in real-time. Explore the Resources For more detailed guides, visit the Everflow Helpdesk: https://helpdesk.everflow.io/ New to Everflow? Visit our website to learn more: https://www.everflow.io/ Timestamps 0:00 - Introductions: Kristen Bell and Julien Mouyal. 1:05 - What is Customer Value? Moving beyond single conversion tracking. 2:58 - Core Benefits: Paying for value and quality over quantity. 4:13 - Use Case 1: iGaming Brand (Rewarding in-app purchases and level progression). 5:07 - Use Case 2: Trading Platform (Incentivizing account funding within 30 days). 5:58 - Use Case 3: Agencies & Subscription Services (Focusing on retention/3rd charge). 7:43 - Platform Demo: How to navigate and set up rules. 8:33 - Setting up Custom Data Points and Metrics. 10:00 - Creating Payout and Revenue Rules. 11:52 - Configuring Rule Behaviors and Payout Conditions. 14:50 - Reporting: Using the Conversion Events Report to analyze ROI. 16:47 - Q&A and Final Thoughts. Key Topics Covered: #Everflow #AffiliateMarketing #CustomerLifetimeValue #LTV #PerformanceMarketing #SaaS #iGaming #MarketingAutomation #EverflowDemo #AffiliateTracking #CustomerValue