The Psychology of Premium Positioning (Why Customers Pay More) скачать в хорошем качестве

The Psychology of Premium Positioning (Why Customers Pay More)

Ever wondered why some brands can charge a premium while others fight for scraps—even when selling nearly the same thing? It all comes down to positioning. We just wrapped up a 3-day workshop (Jan 28-30) on using customer insights to create messaging that actually sells. If you missed it, here’s the replay from Day 1. In this session, we broke down the psychology behind premium positioning and why customers willingly pay more for brands they trust (hint: it’s not about having the best product). Here’s what you’ll learn: ✅ The exact framework Apple used in its $3B product launch to identify customer desires and pain points. ✅ How to position your product or service as the only logical choice—so price becomes irrelevant. ✅ The key elements that make people feel like they need what you’re offering (even if it costs more than competitors). If your marketing isn’t making your offer a no-brainer, this session will change that. Hit play because this is the foundation for everything that followed in the workshop.