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In this episode of the Startupr Founders Series, we sit down with Ben Katz, founder and CEO of HYBRD, a new fitness app built for the modern athlete. HYBRD (https://www.hybrd.app) helps hybrid athletes track strength and cardio in one place and gives users a true picture of their performance through advanced AI and seamless integrations. Ben shares how he validated the idea through 150 user interviews, built a waitlist from scratch, launched with a paid founding member program, and avoided the trap of overbuilding. He also breaks down the real differences between building in fitness tech, how to drive retention before growth, and the tactics he used to land his first users before writing a single line of code. Check out HYBRD and see how they’re changing the way hybrid athletes train: https://www.hybrd.app If you're building a product in fitness, wellness, SaaS or consumer tech, this is full of actionable insights. Watch to learn: How to validate startup ideas before you build How HYBRD is solving the fragmented fitness tracking problem What retention strategies actually work in early-stage products The founding member playbook to get paid users immediately Why freemium models can be a trap for new apps How to build with speed, focus, and precision as a founder What most training apps ignore and how HYBRD fills that gap We don’t just interview founders — we help build them. Explore what we do at https://www.startupr.xyz Subscribe to the channel for more stories from startup founders building real products and real businesses. Let us know in the comments: What’s your favorite training app right now, and why? Chapters 00:00 Intro 01:03 What is HYBRD and who it's built for 03:30 The problem with fragmented training data 05:40 How Ben validated the idea with real users 07:52 Building a waitlist and finding early traction 09:35 Why he avoided freemium and launched with paid users 12:15 Using community to drive product development 14:40 Launching fast without overbuilding 17:10 What metrics really matter in early stage fitness apps 19:05 Why retention comes before growth 21:48 Lessons from previous roles applied to founding HYBRD 23:56 Fundraising and building a great investor pipeline 26:20 Founder mindset and daily structure 28:00 – Selling the Dream, Not the Feature 30:10 – Building With the Athlete in Mind 32:20 – Mistakes Founders Make With Fitness Apps 34:05 – Product Iteration Based on Real Training 36:00 – Advice for First-Time Founders