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Welcome to the latest episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. After brief introductions, Mark and David get into the data and trends shaping eGrocery sales this past month. Once again, subscriptions and memberships continue to play a dominant role in fueling online grocery growth. David highlights how the cost and convenience advantages once associated with pickup have now been transferred to delivery because of the reduced fees powered by aggressive subscription incentives. As delivery gains ground, the discussion turns to what this means for regional grocers who have heavily invested in pickup infrastructure. David explains why these grocers shouldn't pivot away from pickup but instead double down by enhancing fresh food availability and leveraging their physical proximity to customers. The conversation also takes a closer look at Walmart’s growing influence on consumer behavior. David reveals that more than 80% of Walmart’s delivery orders are now linked to its Walmart Plus membership, and these customers show significantly higher average order values, increased order frequency, and a greater likelihood to repeat purchases. This data underscores how a well-executed subscription strategy can be a powerful driver of both customer acquisition and long-term loyalty. Building on that, Mark and David examine whether regional grocers may be overspending on short-term promotions that fail to move the needle. Instead, they introduce a more strategic approach, suggesting that grocers shift focus from just attracting trial users to ensuring those first experiences are compelling enough to make the service feel truly valuable. The episode wraps with an important lesson from Walmart’s mobile strategy: unifying the in-store and online experience through a single app can lead to deeper engagement and more opportunities to drive membership sign-ups—even for traditionally in-store shoppers. For more detailed insights and a complete look at what’s next in grocery eCommerce, watch the full episode and explore our latest analysis on the Mercatus website: https://www.mercatus.com/resources/re... Timestamps: 00:00– April Headline: Subscriptions Continue to Fuel Sales 01:40 – The Advantages of Delivery: Cost & Certainty 04:34 – Is Pickup Still Viable? 07:16 – Walmart Plus: Frequency, AOV & Retention Lift 09:18 – 80%+ of Walmart Delivery Orders via Membership 10:58 – From Free Trials to Deep Discounts: What Changed 12:02 – Are Regionals Overspending on Ineffective Promotions? 12:24 – Shift from Acquisition to Retention Strategy 14:14 – Why Awareness Still Lags for Regionals 15:27 – App Strategy Lessons from Walmart & Target 17:21 – Final Thoughts & What Regionals Can Learn About Brick Meets Click Brick Meets Click (https://www.brickmeetsclick.com/) is an analytics and strategic insight firm that connects today’s grocery business with tomorrow’s needs. Our clear thinking and practical solutions help clients make their strategies and customer offers more compelling and relevant in the changing US grocery market. We bring deep industry expertise, knowledge of what’s coming next, and fact-based analysis to the challenge of finding new routes to success. About Mercatus Mercatus (https://www.mercatus.com/) is the trusted partner in driving digital commerce transformation for grocery retailers. Our scalable technology empowers retailers to take full control of the customer journey—from first impression to transaction. By turning every digital interaction into an opportunity to deepen engagement, strengthen loyalty, and protect margins, Mercatus helps retailers attract new shoppers, improve retention, and accelerate growth both online and in-store. Step confidently into the digital future of grocery retail and unlock its full potential with Mercatus. #groceryecommerce #grocerysoftware #groceryretailindustry #mercatus #aisleone #groceryretail #grocers #onlinegrocerysolutions