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The Great Organizational Chart Debate!

http://www.gotomarket101.com Enroll now in the free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups https://www.sphomerun.com/b2bdigitized Subscribe to the B2B Digitized Newsletter Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart. Get on the correct side of the great organizational chart debate. In this video, you’ll learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams. Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com Contents 0:00 The Great Organizational Chart Debate 1:34 Organizational chart defined (org chart) 2:21 Org chart must address customer needs and marketplace realities 2:31 What Gartner, McKinsey, LinkedIn, and Edelman discovered 3:15 Relationship between marketing and sales teams 3:25 Disconnect between go-to-market strategy, playbooks, hires, and buyer preferences 3:35 Why are prospects not engaging with a salesperson from your company 3:48 Marketing creates and distributes helpful, educational, thought leadership content 4:11 Prospects not looking for brands, companies, or products early on 4:43 Educate and build trust with prospects -- and accelerate sales cycles 5:03 Prospects want to self-explore potential solutions to their problems 5:37 Commission-driven sales reps frustrate prospects, burn goodwill, and harm your brand reputation 5:54 Understaffed marketing function forced into getting sales closed this month 6:26 Marketing professionals report to a sales executive (mistake) 6:41 Marketing doing sales activation, as glorified assistants and order takers 6:52 Marketing Serving the Sales Team - CFO, COO, and CRO but no CMO 7:46 Marketing Serving the Company - CFO, COO, CRO, and CMO 9:35 Most SaaS, FinTech, and infrastructure buyers' preferences have changed 9:48 The role of sales development representatives (SDRs) 10:17 Most SDRs specialize in inbound or outbound sales development 11:16 Sales development needs content and technology tools 11:40 Establish relevance and value as educators and subject matter experts 12:52 SDRs educating and building trust -- natural extension of your go-to-market strategy 13:57 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups http://www.gotomarket101.com Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions} SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey. Connect on LinkedIn with Joshua Feinberg from SP Home Run   / joshuafeinbergconsulting   Follow Joshua Feinberg on Twitter   / joshua_feinberg   Follow SP Home Run on LinkedIn   / sp-home-run-inc-   Be sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released. #orgchart #organizationalchart #techstartups #revenuegrowth #marketingteam #salesteam #salesdevelopment #SDR #digitalbuyersjourney #buyersjourney #gotomarket #gotomarket101 #sphomerun