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If you build custom homes, 2026 will punish the old playbook. Buyers research differently now, and the builders who adapt will own their market. This video reveals the 2026 marketing plan that’s booking our clients 12–18 months out. What you’ll get inside: Clear messaging that hits the right people: young families, pre-retirees, landowners—and what they’re really buying. A referral engine with agents, architects, designers, and advisors that feeds steady opportunities. A content system: one weekly YouTube video, clipped into shorts for Instagram, TikTok, Facebook—then ranked on Google. Tools that save time: Opus Clip, Sora 2, Nano Banana. Turn top content into ads: 10–15 Meta variations, plus Google Search Ads for “custom home builder + your city.” Local SEO that makes you show up: optimized Google Business Profile, 20–50 reviews, city pages, local cost guides. A VSL funnel that actually captures leads: clear promise, short video, simple form, strong lead magnets. A CRM and follow-up plan: automated emails/texts, AI assistant replies in minutes, long-term nurture for 12–24 month timelines. This is the 2026 marketing plan for home builders—simple, repeatable, profitable. Subscribe for more builder marketing plays, and click below to get your free marketing audit. ✅Book your completely free marketing strategy audit with me → https://builderproject.co/our-offer-t... 📊 See how one builder turned $7K in ad spend into $2.8M in jobs → https://builderproject.co/case-studies 💡 Free Marketing Insights for Builders → https://builderproject.co/newsletter 📸 Instagram → / builderproject.co 📘 Facebook → / builderproject.co Timestamps 0:00 – The 2026 Custom Home Builder Marketing Playbook (why old tactics fail) 2:42 – Who I Am + What You’ll Get: $100M results and the complete 2026 plan 7:29 – Step 1: Nail Your Messaging (ideal client, desires, stage of awareness) 20:55 – Step 2: Build Trust With Video Content (start here—not with ads) 32:36 – YouTube + Google SEO: Rank for “cost to build in [City]” searches 35:01 – The Weekly Content System + AI Repurposing (YouTube → Reels/TikTok; Opus Clip, Sora) 45:31 – Step 3: Turn Winning Content Into Ads (Meta + Google; CTR, CPL, keywords) 62:11 – Step 4: Local SEO That Generates Leads (GBP, reviews, city pages, local blogs) 74:12 – Step 5: High‑Converting VSL Funnel (headline, video, simple form; lead magnets) 90:24 – Step 6: CRM, Automation & AI Follow‑Up (pipeline, nurture, instant response)