The State of Wasted Ad Spend w/ Scott Pierce and Anne Coghlan скачать в хорошем качестве

The State of Wasted Ad Spend w/ Scott Pierce and Anne Coghlan

00:00 - Intro 08:55 - Agenda 09:55 - What is invalid traffic (IVT)? 11:45 - The business impact of IVT 17:25 - IVT in the era of AI and automation 18:55 - Invalid activity at the pre-click impression level 23:00 - Maximising viewability rates to reduce wasted spend 27:28 - The environmental impact of digital advertising and IVT 44:30 - IVT rates broken down by channel (Google Search, Meta etc) 50:45 - How marketers can reduce their carbon footprints 52:00 - Q&A Marketers lose 8.5% of their advertising budget to invalid traffic. This accounts for roughly $100bn in wasted ad spend worldwide per year. Join us as we delve into the findings of our latest report titled Wasted Ad Spend Report 2023: The Global Impact of Invalid Traffic, written in partnership with IAS and Scope3. In this webinar, we discuss: The latest insights on invalid traffic when it comes to cost, channels and more The key takeaways of over 2 billion analysed ad clicks from the last 12 months How invalid traffic is impacting both businesses and the planet in 2023 How invalid traffic will change over the coming 12 months