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*Targeting/knowing your audiences with information specific for age, gender, and why it's important. *Various aspects of creating an emotional connection, including what it looks like, the factors that contribute to forming a connection, and the actions one can take to help foster that connection. *How can you get your audience to stop the scroll? Take the most interesting part of your video and put it first. First impressions matter - what will you wear and what will you say? *How to engage an audience on the three most popular social media platforms: Instagram, Facebook, and TikTok *Viewer Retention. Youtubers are very successful- often family channels are longer vlogs of life events or challenges that are much longer than reels. What audiences engage in longer videos? SOURCES Music by Ievgen Poltavskyi from Pixabay Bulk.ly visual on science of engagement https://bulk.ly/visual-content-on-social-m... https://www.sprakdesign.com/how-graphics-d... https://meghanmonaghan.com/5-reasons-use-v... https://medicalxpress.com/news/2020-12-soc... www.linkedin.com/pulse/invisible-killer-productivity-cognitive-overload-masha-omeragic-5jqge/. www.exchangewire.com/blog/2017/10/09/killer-content-information-overload-mean-death-adverts/#:~:text=In%20the%20attention%20economy%2C%20we,customers%20doing%20a%20double%20take. pmc.ncbi.nlm.nih.gov/articles/PMC8674581/. https://www.crowdspring.com/marketing-psyc... https://rivery.io/blog/big-data-statistics... • Ben Parr: The Science of Capturing People’... https://sqmagazine.co.uk/social-media-atte... https://www.verywellmind.com/what-is-uses-....