Plucky Bamboo Podcast - Katherine Sizov of Strella Biotech скачать в хорошем качестве

Plucky Bamboo Podcast - Katherine Sizov of Strella Biotech

Most sustainability solutions don’t scale because they’re explained the wrong way. Reducing food waste sounds like an obvious win. But in complex supply chains, good intentions aren’t enough. Adoption only happens when new tools clearly improve decisions, reduce risk and make financial sense for the people using them. That’s exactly what Katherine Sizov, CEO and founder of Strella BioTech, is building. Strella uses sensor technology and data to predict the shelf life of produce, helping packers, ripeners and retailers make better inventory decisions, reduce waste, and improve quality across the supply chain. In this episode of The Plucky Bamboo Podcast, we explore what it really takes to build and sell sustainability solutions in operational, risk-averse industries. In this conversation, we dive into: 💡 Why food waste is an efficiency problem, not a moral one 📦 How better shelf-life data changes inventory decisions in produce supply chains 🚀 Why ROI and P&L language matter more than sustainability messaging ⚙️ How Strella sells into long, relationship-driven enterprise sales cycles 🔑 What sustainability founders should prioritize to build businesses that last Katherine also shares hard-won lessons on pricing, sales, growth and why burning capital fast isn’t always the right strategy for sustainability companies. 🎧 Watch more episodes of The Plucky Bamboo Podcast:    • The Plucky Bamboo Podcast   🔗 Connect with Katherine Sizov:   / katherine-sizov-2b822b126   🔗 Learn more about Strela BioTech: https://www.strellabiotech.com/ 📩 Or connect with me, Chris Jones:   / chrisg-jones