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Prerna Bhandari Podcast | LinkedIn Personal Branding, Engagement to Leads, and Inbound Strategy How do you turn LinkedIn from just a visibility platform into a real lead-generating asset? In this episode, I sit down with Prerna Bhandari, a personal branding strategist helping founders and creators grow on LinkedIn, attract the right audience, and convert content into inbound leads. Prerna has grown her LinkedIn to 19k+ followers and helped 25+ founders and creators improve engagement, position their authority, and generate consistent inbound opportunities without sounding salesy or spending hours daily on LinkedIn. In this episode, we break down why LinkedIn engagement feels low, how content actually converts into leads, how to attract your ideal client (ICP), and how founders can build a powerful personal brand on LinkedIn. If you want to grow on LinkedIn, generate inbound leads, and build authority through content, this episode will give you a clear strategy you can apply immediately. What you will learn in this episode • Why LinkedIn posts get views but no engagement • Content vs audience mismatch explained • How the LinkedIn algorithm impacts engagement • How to attract the right ICP using positioning • Content formats that trigger comments and DMs • How to turn engagement into inbound leads • Early signals of a potential buyer on LinkedIn • How to stay consistent without burnout • What to fix when your LinkedIn content is not converting Episode Timeline 00:00 Podcast intro 01:54 Prerna’s LinkedIn journey Segment 1 – Why Engagement Feels Broken 03:15 Views but no engagement 04:16 Content vs audience mismatch 05:16 LinkedIn algorithm explained 06:30 First thing to Audit on LinkedIn Segment 2 – Attracting the Right ICP 07:45 Mistake that attracts wrong audience Segment 3 – Content That Starts Conversations 08:53 Posts that trigger comments and DMs 10:40 Sharing opinions without losing your audience Segment 4 – Turning Engagement into Leads 11:58 How engagement converts into inquiries 14:08 Signs someone is a potential buyer Segment 5 – Distribution and Consistency 14:47 Distribution beyond posting 16:31 Staying consistent without spending hours Segment 6 – Fixing What Is Not Working 18:18 What to audit first 18:36 One change for better leads in 30 days Bonus 19:21 If engagement dropped to zero Rapid Fire 20:02 Personal and LinkedIn rapid fire --------------------------------------------------------------------------------- 💬 Follow Me On: 🔗 LinkedIn: / richita-roy-93a031256 🎬 YouTube: / @contentwithrichi 📩 For Business Queries: createus9@gmail.com ---------------------------------------------------------------------------------