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Good brand names fit the moment. Great ones make room for what comes next. That’s exactly what Movo did. On this episode of How I Named It, I’m joined by Jason Radisson, Founder & CEO of Movo. Jason is a seasoned entrepreneur and investor, and also a veteran of massive companies like Uber, Nokia + McKinsey. Movo builds software that helps employers with frontline and hybrid teams get the right people together, at the right time. The company has evolved several times since its inception in 2020, and instead of holding it back, the name helped it stretch, adapt & grow right along with the business. We dig into how the name Movo came to be. Why it works and why it'll continue to work as the business grows. If you care about names that scale with ambition, this one’s worth your time. #howinamedit #naming #branding #saasbranding #founderstories #brandstrategy