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Use Edvice to get personal consultations from top experts in your field and improve your skills through free educational content https://edvice.pro/ Influencer marketing is popular across the globe but it is not the same in every corner of the world. In this presentation, Karyna Tsvyrava, IM Senior Team Lead at HypeFactory, shares their experience with launching influencer marketing campaigns in the Asian market. #devgamm #gamedev #influencermarketing Slides – https://www.slideshare.net/flashgamm/... Contents: 0:00 – Intro 0:30 – Influencer marketing in Asia 3:28 – Planning cycles 4:04 – Ad formats 5:29 – Negotiation power 7:03 – The role of language and culture 7:56 – Interest in collaboration 10:43 – Number of influencers in different countries 12:13 – Economic development level 14:33 – Q&A session About Edvice Edvice is a platform for sharing experiences in the gaming industry, created by devtodev and DevGAMM with a shared mission of accelerating industry growth. Get personal consultations from top experts in your field and free educational content via this link https://edvice.pro/ About DevGAMM DevGAMM is the major game developers conference in Eastern Europe. DevGAMM gives gaming experts a chance to keep up with the latest thinking and developments in making games as well as share their knowledge and experience with each other. Learn more about DevGAMM – https://devgamm.com/ Subscribe to our newsletter – http://eepurl.com/dpj3Sz More about games and developers participating in DevGAMM – https://games.devgamm.com/ Become a speaker – https://bit.ly/3isHdJP Join our community: Facebook – / devgamm Twitter – / devgamm LinkedIn – / devgamm Discord (for developers) – / discord Contact us via email – contact@devgamm.com