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There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violette and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake. She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect on the years they shared together back on the scene. From shop kids to creative directors to label founders, the two trace through what steps it took to get to the top. This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey. BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. VASHTIE TIME CODES 00:00 Intro 3:07 Vashtie origins 6:03 Making lasting friends and lasting skills at a retail job 10:18 Attempting a career in the arts despite your parent’s disapproval 11:59 Finding confidence as a woman in the streetwear scene 16:16 Vashtie explains why she wanted to be a filmmaker 19:05 Building a brand with your own unique identity 24:05 Getting into DJ’ing 27:34 Being adorned as an “It Girl” 34:44 Vashtie denying Angelo her Jordan 35:40 Starting a family and how it benefits the creative process 39:42 Words of advice for young creative women Executive Producer - Kyle Reyes Director - Jon Fusco Producer - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Design - Lucy Hislop Production Assistant - Tealoni Butler Editor - Jon Fusco Special Thanks Sarah Schecker Sophie Schieli #business #hypebeast #fashion