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What happens when employee benefits get too complicated, too noisy — and people stop caring? In this episode of *Friends With Benefits*, we sit down with **Will Winter Smith**, Reward Director at **Halfords**, to explore why traditional benefits strategies are no longer landing with today’s workforce. From private medical that “lost its way” to too many bolt-on products and confusing comms, Will shares a refreshingly honest look at what’s broken — and what actually gets people to engage. 00:00 — Engagement Is Key 03:00 — Private Medical Has Lost Its Way 08:00 — Product Overload and Noise 16:00 — Benchmarking and the Same-Same Trap 17:00 — We’re Retailers to Our Colleagues 21:00 — Guerrilla Marketing and Disruptive Moments 25:00 — ROI and Knowing When to Stop 31:00 — AI Is Like Teaching a Toddler Origami 38:00 — Culture and Trust Around AI Be the first to know when new episodes drop! Follow us on LinkedIn: / thanksben