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Your data platform is broken — and here’s the fix! 90% of enterprise storage systems collapse under ransomware and buckle at petabyte scale. In this episode, guide & CTO Jason Lohrey reveals how Mediaflux — built from first principles — rewrote the rules. Think hundreds of PB, real-time rollback, built-in malware defense, and unified management of both structured and unstructured data. This conversation blends cold physics with creative flair — and hits the frontier of data engineering. 00:00 Why today’s data platforms are broken 00:29 Welcome Jason Lohrey (Founder, CEO, Quantum Physicist) 01:21 Academic failures and finding art in software 03:04 From dot-matrix art to smelting optimization 04:24 Visual effects at Kodak and founding Arcitecta 06:00 Writing Mediaflux from scratch at Bundanon 08:43 The moment he deleted 80,000 words — and why that mattered 10:12 Structured vs unstructured data: solving both holistically 11:54 Building every protocol and database from scratch 13:18 Why open source increases the attack surface 15:06 Designing for 140 billion files (and beyond) 16:59 Real-time streaming file system innovation 18:20 How Mediaflux works (file system + database + API) 21:44 Plug-and-play data migration across storage platforms 23:41 Data growth, matter, and the physics of storage 26:27 Storage on DNA, glass, and ceramics? 28:22 What data do you have? What do you want to do with it? 31:08 Backup isn't enough: RPO and RTO of zero 34:04 Pressure on storage and real-time rollback 36:12 Why Arcitecta has stayed quiet — and what comes next 38:27 Innovation as future insurance 40:07 Post-quantum cryptography and future risks 42:48 Wrapping up: A company you need to know more about Key Takeaways: • Why “backing up 100PB” is fantasy — traditional backups fail at scale • Artist residency origin story behind Mediaflux’s inception • How Arcitecta built NFS, SMB, S3, XODB, and every protocol from scratch • Real-time ransomware rollback — seconds instead of days • First-principles design enabling 140B+ file scale • Exploring the physics of data and matter, storage on DNA/glass, and post‑quantum cryptography Arcitecta has spent 20+ years flying under the radar — now it's powering global data platforms in research, defense, and industry. Arcitecta was founded in 1998, based in Melbourne, Australia. ☑️ Support the Channel by buying a coffee? - https://ko-fi.com/gtwgt ☑️ Technologies & Topics Covered Mediaflux • XODB • Cyber resilience • Ransomware rollback • Structured + unstructured data • Hyperscale storage • Metadata-first design • Protocol-level innovation • Hybrid/Multi‑cloud • Time‑series data • First‑principles engineering • Future of data Great Things with Great Tech Podcast: https://gtwgt.com GTwGT Playlist on YouTube: / @gtwgtpodcast Listen on Spotify: https://open.spotify.com/show/5Y1Fgl4... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... EPISODE LINKS Arcitecta Website: https://www.arcitecta.com   Arcitecta on LinkedIn: / arcitecta-pty-ltd Jason Lohrey on LinkedIn: / jasonlohrey GTwGT LINKS Support the Channel: https://ko-fi.com/gtwgt Be on #GTwGT: Contact via Twitter/X @GTwGTPodcast or visit https://www.gtwgt.com Subscribe to YouTube: / @gtwgtpodcast Great Things with Great Tech Podcast Website: https://gtwgt.com SOCIAL LINKS Follow GTwGT on Social Media: Twitter/X: / gtwgtpodcast Instagram: / gtwgtpodcast TikTok: / gtwgtpodcast 🎵 Music by BenSound: https://www.bensound.com ☑️ Support the Channel: https://ko-fi.com/gtwgt