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This is Part 2 of the Live PM Case Study On Increasing The AOV Of Blinkit | Instamart | Zepto You can watch Part 1 here : • Product Management Live Case Study - Incre... These are the first of its kind product management videos where you will witness a detailed deep dive into a live PM case study which will showcase to you what structured first principles based problem solving & creative solutions thinking looks like end to end. In Part 2, we cover : ✅ Strategy Review ✅ Developing The Solution Space ✅ Prioritisation Of Solves ✅ Formulating The RoadMap ✅ Detailing out a key feature Here are the chapters in detail : TIMESTAMPS 00:00 : Intro 08:23 : Refresher Of Part 1 22:35 : How has AOV Been Solved Currently 30:28 : Insights From Retail Industry 34:04 : Transforming Insights Into An Opportunity/Focus Evaluation Map 36:34 : Redefining our problem space 40:48 : Mapping Problem Space To Insights To Strategic Questions 42:45 : Evaluating Our Move Into Perishables & Staples 54:04 : Exploring The Solution Space 1:22:41 : Prioritisation & Roadmapping 1:47:20 : Feature Definition & Delivery Deep Dive 2:37:49 : Q&A What's interesting about this case study is rather than going the typical solution space of bundling, cross-sell, up-sell at various touch points in the funnel, this case study pushes the participants to question the very nature of how AOV as a problem has been framed. Thus in conjunction with the insights we gain from secondary research showcased to participants a new way of arriving at a very different type of solution space. Also at various points during the live case study, DSK provides perspectives of how this problem and its journey manifests within a company and how the learnings of this case study could be applied in interviews at various levels of product management and the importance of building certain types of skill sets in product management which will help them on their job. Whilst the initial planned time for this session was 2 hours, participants were so engaged, they ended up discussing, debating and problem solving. Now you can also participate in that same journey through this recording. The purpose of live product management case studies like these is that it will actually give you a real sense of questions like 🤔 What is product management and how does it really look like in practice? 🤔 Where do problems for product managers come from ? 🤔 How do you approach a product problem ? 🤔 How do you structure ambiguous product management problems ? 🤔 How do you build conviction on the problem ? 🤔 How to go from product space to solution space ? 🤔 How to reframe ambiguous problems in new and interesting ways ? 🤔 How do you detail out a good solution ? 🤔 How do you plan for a good product launch ? What you will also see is how much diversity is there in how a problem is approached by various folks in the space of product management. And if you are wondering, why are these videos long?!!! Well that's because great product thinking necessitates to get into the details and discuss nuances. If it were only that easy to build products!!! If you found this case study valuable share your feedback in the comments! Also feel free to share your perspectives in the comments. And if you think this live case study can help other product management and product loving folks, feel free to share! Happy product problem solving! #productmanagement #productmanager #pm #productdesign #productstrategy #startup #tech #design #productmanagers #productthinking #management #business #problemsolving #firstprinciples