Why creativity often looks lazy from the outside скачать в хорошем качестве

Why creativity often looks lazy from the outside

Creativity often looks like doing nothing. To an outside observer the “incubation period” of a project—long walks, staring at the wall or your phone, breaks—look like procrastination. The art of thought, and multiple studies in Psycholoy suggest that breaks and delay often lead to better results in innovation. REM sleep improves novel ideas; whereas forcing yourself only heightens stress. References: The Art of Thought (Graham Wallas, 1926) Creativity—the unconscious foundations of the incubation period (Ritter & Dijksterhuis, 2014) REM, not incubation, improves creativity by priming associative networks (Cai, et al., 2009) How does stress shape creativity? The mediating effect of stress hormones and cognitive flexibility (Guo et al., 2024) Mind wandering during creative incubation predicts increases in creative performance in a writing task (McDaniel, Habibi & Kaplan, 2025) #creativity #designthinking