Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink скачать в хорошем качестве

Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink

Listen to the full episode here: https://link.chtbl.com/keepoptimising... Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.  In this episode, we discuss:  • How Wikipedia can add to your brand’s credibility  • Guidelines to make the most out of your Wikipedia page  • Monitoring and maintaining your page  Dive in:  [04:42] Started Wikipedia-focused business, quit job in 2010.  [06:01] Ideal client is not from any particular industry.  [08:19] Wikipedia can drive traffic and clean up your search results.  [10:34] Marketing is the main reason for wanting to have a page.  [16:05] Create account, disclose conflict, request edit review.  [20:42] Understand Wikipedia guidelines, avoid conflict of interest.  [22:24] Help Wikipedia by donating or volunteering.  [23:27] Insider Tips from Bill!  Find the notes here: https://keepopt.com/232     Download our ebook https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor