First Tuesdays - Dr. Anisya Fritz, Proprietor, Luxury Wine Brand Lynmar Estate скачать в хорошем качестве

First Tuesdays - Dr. Anisya Fritz, Proprietor, Luxury Wine Brand Lynmar Estate

This First Tuesday entrepreneurship chat features Dr. Anisya Fritz, who is co-owner of Lynmar Estate, a luxury wine brand in Russian River Valley. Dr. Fritz discusses wine entrepreneurship and how she transitioned her wine brand from 80 wholesale and 20 direct to consumer to 80-plus DTC. 00:00 Introduction 02:04 Dr. Anisya Fritz's Story 25:01 Q&A: How were you able to attract new employees when the entire front office staff quit in 2008? 30:38 Q&A: What were some of the tools and tactics you used to get to know your customers when you switched over to DTC? 33:45 Q&A: Everyone wants to get into e-Commerce to get to customers via DTC. What can entrepreneurs differentiate and promote their winery under those conditions? 36:45 Q&A: What are some ways you think the wine industry could increase diversity, equity, and inclusion? 40:24 Q&A: What is a good way to break into the wine industry with a transferrable skill that is beneficial to the wine industry but may not be well known or understood? 42:23 Q&A: What do you see as the projected growth of luxury wine brands in the next year or five years? Are you seeing trends of people drinking cheaper wines or something more along the lines of Lynmar? 44:49 Q&A: What was a door you chose not to open? 47:30 Stories of students mentored by Dr. Anisya Fritz 56:26 Closing Stream the full First Tuesdays playlist:    • First Tuesdays - Tony Magee, Founder, Lagu...   Join future First Tuesdays entrepreneurship chats: http://sbe.sonoma.edu/entrepreneurshi... Remember to subscribe:    / @schoolofbusinesseconomics-1994   Follow us on social media for updates on upcoming programs and opportunities. Facebook:   / sonomasbe     / winebizssu   Twitter:   / sonomasbe     / winebizssu   Instagram:   / sonomasbe     / winebizssu   LinkedIn:   / sonomasbe