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#105

Send us Fan Mail (https://www.buzzsprout.com/2266722/fa...) In this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy.  If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you! What you’ll learn: • 01:43 Reflecting on Last Year's Success • 02:43 Why Marketing Plans Fail by February • 04:37 Emotional Overrides and Marketing Collapse • 08:13 Outcome vs. Behavior-Based Plans • 12:08 The Pitfalls of Doing Too Much • 15:42 Designing Resilient Marketing Plans • 19:35 Marketing as a Non-Optional Activity • 23:48 Building a Sustainable Marketing Plan for 2026 Resources: • Feeling stuck about how to grow your practice, book a free strategy call here (https://calendly.com/sgandassociates/...) . • #104 How Law & Mediation Practices Can Get More Clients in 2026 (https://www.buzzsprout.com/2266722/ep...) Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast”  If that sounds like you, please consider rating and reviewing my show! (https://podcasts.apple.com/us/podcast...) This helps me support more people -- just like you. Click here (https://podcasts.apple.com/us/podcast...) , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our FREE Workshop on April 9th, 2026 (https://us02web.zoom.us/webinar/regis...) Want more insights like this?  Sign up for our newsletter (https://sgandassociates.ca/) . Sign up for our free LinkedIn newsletter on marketing your professional practice (  / marketing-for-professionals-72832957045449...  )   Connect with me on linkedin (  / sylviagaribaldi  ) Join our online community (  / sgandassociates  ) Subscribe to my youtube channel (   / @sgandassociates  )