What Are Customer Insights? Facts vs Insights Explained with Real Business Examples: Get Insights! скачать в хорошем качестве

What Are Customer Insights? Facts vs Insights Explained with Real Business Examples: Get Insights!

What Are Customer Insights? Facts vs Insights Explained with Real Business Examples. Understanding the difference between customer insights and facts and is one of the most important skills in business, marketing, and strategy. In this video, you’ll learn what customer insights really are, where they come from, and how to generate insights that actually drive business growth. We break down: The critical difference between facts, observations, and insights Why facts alone don’t change behavior How insights uncover customer motivations and unmet needs Real-world business examples, including procurement, pricing, email marketing, and pet ownership A simple 3-step insight generation framework: Discover → Synthesise → Action If you work in marketing, strategy, sales, product, research, or leadership, this session will help you stop confusing data with insight and start creating competitive advantage through true customer understanding. 👉 This video is part of a broader insights and strategy learning series focused on practical business growth, not theory. 📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool ⏱️ Timestamps 00:01 – What are insights? Warm-up exercise 00:43 – Where do insights come from and why they matter in business 01:35 – Facts vs insights: the core difference 02:04 – Definition of a true customer insight 03:13 – The iceberg model: facts vs hidden insights 04:45 – Facts = data; insights = understanding why 05:53 – Facts, observations, and insights explained 06:07 – Pet feeding behavior: fact vs observation 07:46 – The real insight behind pet feeding habits 09:39 – Why insights unlock business opportunities 10:19 – Common mistakes: confusing facts with insights 10:36 – Example 1: Procurement job changes (fact or insight?) 11:19 – Example 2: Pricing, inflation, and win-win solutions 12:49 – Example 3: Email overload and customer communication 14:27 – Example 4: Total cost of ownership vs spot pricing 16:04 – How to separate facts and insights in practice 16:28 – The 3-step insight generation process 16:52 – Discover → Synthesise → Action explained 18:03 – What insights mean for strategy, products, and growth #customerinsights #businessinsights #FactsVsInsights #marketingstrategy #businessgrowth #consumerinsights #customerbehavior #InsightGeneration #strategy #valuecreation #marketing Keywords: customer insights facts vs insights business insights insight generation customer behavior insights marketing insights consumer insights business strategy customer motivations data vs insights insight framework growth strategy customer research value creation total cost of ownership