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What’s Next for Juul

Editor's note: We state in the video that Juul is owned by Altria. However, Altria is a minority investor in Juul with a 35% stake. Insider regrets the error. Since launching in 2015, Juul has dominated the e-cigarette market with its sleek design and flavored nicotine pods. But what was once Silicon Valley’s $38 billion darling now faces Congressional investigations, criticism by the FDA, and a potential ban in the United States. Juul was designed to help adult smokers quit cigarettes, but instead, has become the face of the youth vaping crisis. So what exactly is next for Juul? MORE CONTENT FROM BUSINESS INSIDER: Applebee's Shocking Comeback    • Applebee's Shocking Comeback   The Rise And Fall Of Playboy    • The Rise And Fall Of Playboy   How WeWork Makes Money    • How WeWork Makes Money   ---------------------------------------------------- #Juul #Vaping #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo -------------------------------------------------- What’s Next For Juul