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Every day, we make countless decisions—what to buy, how to save, and even how to interact with others. This talk explores the fascinating world of behavioral economics, showing how human behavior often defies traditional logic and how subtle psychological factors shape our choices. By examining real-life examples and experiments, it reveals the hidden patterns behind decision-making, from consumer habits to social interactions, and offers insights on how understanding these behaviors can lead to better outcomes in business, policy, and everyday life. A thought-provoking look at the science of choice and the surprising forces that guide our actions. Meet Saira Shirvaikar—a thoughtful and driven young voice. She is known for her empathy, creativity, and commitment to making a meaningful impact. Saira inspires those around her through her insights, passion, and dedication to positive change. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx