What do consumers want when choosing a financial services provider? скачать в хорошем качестве

What do consumers want when choosing a financial services provider?

With customer loyalty decreasing and consumers expecting increasingly ingenious services, FinTechs stand to gain a foothold in Swedish consumer banking, meaning incumbent financial institutions face eroding margins. Banks have typically responded to the FinTech threat by replicating digital functionality and technology innovation. But such duplication only serves as a survival tool. To thrive, traditional banks need to leverage their existing strengths to differentiate themselves. Watch this video with real insights from qualitative interviews in Mall of Scandinavia. #customerrisk #digitaldisruption #ingenuity