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In this episode, I’m sharing a very honest look at what real growth has required of me as a business owner, and why staying comfortable has never been the thing that moved me forward. I talk about the reality of investing in education that feels intimidating, the experience of sitting in rooms where I’m still learning the language, and why some of the most valuable lessons I’ve learned have come from spaces outside of the photography industry. We explore the importance of staying open-minded as you grow, how exposure to different perspectives can strengthen your business, and why learning doesn’t always come from places that feel familiar or immediately validating. I also break down a concept that deeply shifted the way I think about sustainability in photography: Lifetime Value of a Client versus Cost of Acquisition. Inside this conversation, you’ll hear about: • why a busy calendar doesn’t always equal a stable business • how understanding your numbers can reduce panic during slow seasons • why deepening client relationships often matters more than finding new ones • how small structural changes can create long-term resilience • what it means to build a business that supports both your life and your family This episode is for photographers who are curious about growing with intention, who want to make decisions based on clarity instead of urgency, and who are ready to think a little differently about what success can look like. If you find yourself nodding along as you listen, you’re exactly where you’re meant to be. The doors to The Mastermind close in two days, and this episode offers a glimpse into the kind of conversations we have inside that room. Timestamps: 00:00 Welcome to the Posers Podcast 00:35 Personal Updates and Mindfulness 01:48 Investing in Education and Overcoming Fears 03:49 Building the Posers Community 08:18 Learning from Uncomfortable Spaces 28:06 Understanding LTV to CAC 37:54 Final Thoughts and Mastermind Invitation 41:11 Closing Remarks 🔗 Connect with Jodi: 📸 Website: https://www.j-annephotography.com 📷 Instagram: / j.annephotography Love this kind of coaching? Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word! If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get. Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th! Join me here: https://posershq.thrivecart.com/the-m... Need to chat first? Book a call here: https://calendly.com/ella-erinlindstr... The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-pos... Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodia...