How Kurlon Plans To Change The Narrative Around Mattresses With A Brand Refresh & New Ads скачать в хорошем качестве

How Kurlon Plans To Change The Narrative Around Mattresses With A Brand Refresh & New Ads

The iconic mattress brand Kurlon may be 60 years old but it is changing things up with a new and refreshed positioning that is adding a new narrative around mattresses, which was all about sleep only earlier. Sheela Foam, which acquired the Kurlon brand last year, has refreshed the brand with a new logo and tagline, as it expects to scale up the company's business beyond a thousand crore rupees. To talk about new campaign that’s about enjoying life’s active moments, Storyboard18’s editor Delshad Irani caught up with Nilesh Mazumdar, CEO of Sheela Foam and Ogilvy’s advisor Piyush Pandey who is known to bring life to brands with his creativity that is engaging, entertaining and endearing. Watch this episode of Media Dialogues With Storyboard18 on Monday and Wednesday on CNBC-TV18. #kurlon #mattress #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18 🔴CNBC TV18 LIVE TV: https://youtube.com/live/P857H4ej-MQ SUBSCRIBE to our Channel: https://bit.ly/3nvEcxf --------------------------------------------------------------------------------------------------------------------- 👑 Check Out Top CNBC TV18 Playlist Videos: 🔹Lok Sabha Elections 2024:    • Плейлист   🔹CNBC TV18 Digital Podcast:    • I Did It My Way - CNBC TV18 Digital Podcast   🔹Sounding Board:    • Sounding Board | CNBC TV18   🔹International Videos:    • World News - CNBC-TV18   🔹CNBC TV18 Market Cafe:    • CNBC TV18 Market Cafe   🔹CNBC TV18 Digital:    • CNBC-TV18 Digital Videos   🔹CNBC TV18 Weekend Special:    • CNBC-TV18 Weekend Special   🔹CNBC TV18 Next-Gen:    • CNBCTV18 Next-Gen   🔹Overdrive Show:    • OVERDRIVE || CNBC TV18   🔹Young Turks:    • YOUNG TURKS - The Entrepreneurship Show   🔹Starup Streets:    • Startup Street   ------------------------------------------------------------------------------------ You can also connect with CNBC-TV18 News Online Catch the latest news: https://bit.ly/2YbpXBM Follow CNBC-TV18 round the clock: https://www.cnbctv18.com/live-tv/ Stay updated with all the market action in real time: https://www.cnbctv18.com/market-live/ You can also stay updated with all the latest news on-the-go with CNBC-TV18 Minis: https://www.cnbctv18.com/minis/ Like us on Facebook:   / cnbctv18india   Follow us on Twitter:   / cnbctv18news   Follow us on Instagram:   / cnbctv18india   Catch us on: Linkedin:   / cnbc-tv18   n18oc_business About CNBC-TV18: India's leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here.